Why I'm building another launch platform (yes, I know)

I counted the other day. There are 393 clones of Product Hunt currently live on the internet. Most launch a handful of products, get abandoned within six months, and quietly become one more dead link in someone's "1,000 places to submit your startup" spreadsheet.

So naturally, I decided to build number 394.

I'm Alex, I build things solo, and I've launched enough products (mine and other people's) to know the actual problem isn't finding somewhere to submit. It's that most of these places don't do anything for you once the submission is in. No real audience. No proper indexing. A page that vanishes the day after launch like it never happened.

That's what I'm trying to fix with LaunchOn.it. Not by reinventing the launch, just by taking the boring parts seriously: a weekly board capped at 20 spots so you're not buried under fifty products dropped the same morning, and a top 3 podium that keeps a real backlink long after the week ends, instead of a single day of traffic that means nothing by Friday.

I'll be honest, most of the work so far has been unglamorous. Fixing caching bugs. Making sure product pages don't quietly break when a title runs too long. The stuff nobody screenshots for a "building in public" tweet, but the stuff that actually decides whether a product page works or not.

This blog is where I'll post the parts that don't fit in a tweet: why I made certain calls, what broke, what I'd do differently if I started over. No launch-day hype, no "10x your growth" nonsense, just what it actually looks like to build one of these things from scratch and try not to end up as clone number 394 on someone's spreadsheet in six months.

If you're building something and want a fair shot at getting seen, this week's board is open. If you just want to watch me figure this out in public, you're in the right place.